Increase in Visitor Numbers and
High Exhibitor Satisfaction Confirm Quality of the Event
The evaluation of the exhibitor and visitor survey of ZELLCHEMING-Expo 2016 speaks for itself: Increasing visitor numbers and satisfied exhibitors as well as visitors. These positive results confirm the high quality of the event and underline its meaning as an important platform for the European pulp and paper industry as well as fiber based materials.
Image: Messe Frankfurt
The Second Increase in Visitor Numbers in a Row
With an increase of four percent the visitor numbers of ZELLCHEMING-Expo rose for the second time after 2015. This means for the year 2016: 1,901 visitors. The international share was 24 percent. Representatives of over 30 countries informed themselves at ZELLCHEMING-Expo. They mainly came from various European countries. The top 3 international countries were Austria, Finland and Switzerland.
Expert Discussions with Exhibitors were Much in Demand
Great praise was expressed especially for the competent expert discussions at ZELLCHEMING-Expo. In total 93 percent of the visitors found right solutions for their daily work. For this reasons 89 percent of them recommend ZELLCHEMING-Expo and plan to visit the event in 2017 again. Bernd Balzereit, Vice President Printing & Writing, Group Sales & Marketing from Omya International AG confirms: "ZELLCHEMING-Expo offers an excellent opportunity for networking. From a professional perspective ZELLCHEMING-Expo is an important exhibition about pulp, paper and board in the German-speaking area. We will come again."
Exhibitors Praise High Level of the Visitors' Expertise
The 155 exhibitors, thereof 38 percent coming from abroad, present their products and services at ZELLCHEMING-Expo 2016 to a highly competent professional audience. The top 3 international countries of the exhibitors are Finland, Italy and Sweden. Especially the visitors' quality was much appreciated by the exhibitors. Tanja Schuchert, Sales Assistant by Jagenberg Paper Systems GmbH, summarize this message in her own words: "We are satisfied with this year's ZELLCHEMING-Expo. [...] We could welcome many clients and could held some very promising talks. We are already looking forward to the next show." According to their own claims 74 percent of the visitors regularly are involved in the decision-making processes in their companies. 89 percent of the exhibitors classified this decision-making authority of the visitors as very good to good. Another indicator for the exhibitor satisfaction: 87 percent evaluated their exhibition participation as very good to good and recommend the event.
Congress: Advanced Knowledge Transfer
Under the slogan "Raw materials & fibers - the extended added value" the congress gave a comprehensive insight into fiber based substrates of the next generation, innovative materials for a bio-based economy and the almost endless possibilities of a new defined forest industry. 85 percent of the 367 congress participants evaluated the congress program as very good to good.
Source: Messe Frankfurt
News
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